What End Of Your Brand Polarity Do You Reside?

Are you aware of your brand's polarity? If you haven't already, I would challenge you to venture into that territory for your brand.

Polarization is the willingness of a brand or business to take

complex and fast stances on specific topics that divide or further niche their audience. Most business owners want all to patronize their services or products, but if you are their Brand Manager or manage your brand, you need to catch up in identifying the core client or audience for the business.

Disclaimer: People with polarizing personalities can exhibit positive and negative traits that bleed into your branding.

Good Traits:

Confidence: Often exude self-assurance and conviction in their beliefs.

Charisma: Can be very charismatic, attracting followers and admirers.

Clarity of Vision: Usually have a clear and strong vision, which can be inspiring.

Passion: Display a high level of passion and enthusiasm for their beliefs or causes.

Influential: Have the ability to influence and motivate others, often leading to leadership roles.

Bad Traits:

Divisiveness: Can create divisions among groups or individuals due to strong opinions.

Inflexibility: May be unwilling to consider alternative viewpoints or compromise.

Intolerance: Sometimes intolerant of opposing views, leading to conflict.

Alienating: Risk alienating people who disagree or feel marginalized by their strong stances.

Overbearing: Their intensity and strong convictions can be overwhelming or off-putting to some.

Polarizing personalities can be powerful and influential but can lead to conflict and division. Balancing these traits and knowing their impact is crucial for effective interpersonal relationships and leadership.

Brand DNA

Allow me to introduce a term: Brand DNA.

DNA is defined as the fundamental and distinctive characteristics or qualities of someone or something, especially when regarded as unchangeable. Extract this and plant it on your audience; the results are the same: people have specific belief systems that affect how they live their lives.

Understanding your organization's Brand DNA is equivalent to raising a child. The goal is to help the children find themselves and become prosperous as a human in tune with their respective strengths and abilities. It goes beyond the metrics gleaned from your sales history or audience number and into the core principles. Your target audience makes specific lifestyle choices and more for your intended target consumer or viewer.

I love the complex simplicity fo branding. Let me know if you need more clarity.

Love,

RB